IGNOU MCO-06 June 2023 Previous Year Question Paper

Q1.Compare and contrast the concepts of marketing and selling for consumer goods. How consumer orientation at all the levels of a company can be create d ? Give examples in support. 10,

Q2.What is Market Segmentation ? Discuss the importance and base s that can be used to segment the market. Give example in support. [ 2 ]

Q3.Explain Consumer Buying Decision Process taking into account level of involvement.

Q4.Discuss the factors influencing consumer in arriving of decision related to brand selection.

Q6.(a) Explain the expanded services mix and the services marketing triangle in the context of Indian consumer market. 10

(b) Discuss the classification of services with

Q7.Write short notes on the following : 5 each

(a) Advantages and d isadvantages of Branding

(b) Product positioning

(c) Cost based pricing

(d) Trade discounts and allowances

Q8.Explain various channels of distribution applicable in a large sized business organization. How do the channels of distribution add value to marketing of goods ? [ 3 ]

Q9.What is Marketing Communication ? Explain various types of marketing communication with examples. 8,

Q10.(a) Why relationship marketing is gaining significance these days ? Discuss. 10

(b) What are different types of relationship building strategies ? Discuss with

Q11.What is pricing ? Explain different method s of pricing with examples. 5,