IGNOU MCO-06 December 2025 Previous Year Question Paper

Q1.What are the marketing concepts ? Explain the evolution process of Marketing Management Philosophy.

Q2.Compare and contrast a company’s micro and macro environments. 20 [ 2 ]

Q3.Explain the various factors influencing buyer behaviour briefly.

Q4.Explain the various steps of product development process with example.

Q5.Describe various objectives of pricing with suitable examples.

Q6.Discuss the various factors influencing the choice of channel for distribution.

Q7.Explain marketing logistics and its importance. Discuss the relationship between supply chain management and marketing logistics.

Q8.Describe various components of promotion mix with the ir respective characteristics. 20 [ 3 ]

Q9.Write short notes on any two of the following : 10+10

(a) Selling vs. Marketing

(b) Integrated Marketing Communication

(c) Micro segmentation and Mass customization [ 4 ] MCO–06 okf.kT; esa LukrdksÙkj (,e- dkWe-) l=kar ijh{kk fnlEcj] 2025 ,e-lh-vks-&06 % foi.ku izca/k le; % 3 ?k.Vs vf/kdre vad % 100 uksV %

(i) fdUgha ik¡p iz'uksa ds mÙkj nhft,A

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(d) foØ; cuke foi.ku ([k) ,dhÏr foi.ku laizs"k.k (x) O;f"V [kaMhdj.k vkSj lkewfgd O;fDrijd mRiknu