IGNOU MCO-06 June 2020 Previous Year Question Paper

Q1.Discuss the scope of marketing research in terms of its applications in various marketing decision areas. 20 2:

(a) Briefly explain, how macro environmental factors affect a company's marketing policies and strategies. 10

(b) Describe various types of consumer buying behaviour situations.

Q2.Explain the steps involved in the process of product positioning. Give suitable examples to support your answer.

Q3.Differentiate between products and services.

Q4.Discuss the interdependence of products and services. 10,

Q5.(a) Why do new products fail ? 10

(b) What is re-sale price maintenance ? What are the legal provisions for its regulation in India ? 3,

Q6.Discuss the basic methods of price determination and their advantages and limitations. 20 [ 3 l

Q7.What role does intermediaries play in the distribution of products ? Can intermediaries be eliminated ? Give reasons in support of your answer. 10,

Q8.Discuss the steps involved in the personal selling process.

Q9.Write short notes on any two of the following : 10 each

(a) Total system approach to marketing logistics

(b) Direct channel of distribution

(c) Role of sales force in relationship marketing

(d) Integrated marketing communication (41 MCO-006 Nti tai den Nu witii Wit. ) ITIfff flan '1W, 2020 Tr E.311.-006 : Vaixt TrSirl : 3 ETEre aftwo? 3j, : 100 te *1 ant

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