IGNOU MCO-06 June 2022 Previous Year Question Paper

Q1.Critically examine various phases of consumerism in India. Also examine various regulations that affect marketing decision s in India. 10, 10 [ 2 ]

Q2.How do perception and learning influence the buyer behaviour ? Elaborate with examples.

Q3.Analyse the personal factors which influence buyer behaviour. 10,

Q4.Why should a company brand a product ? What are distinctions among brand identity, brand image and brand position ? Discuss with examples. 8,

Q5.What do you mean by re -sale price maintenance ? Discuss briefly the legal provisions for its regulation in India. 10,

Q6.Why is distribution channel important for flow of goods from producer to consumer ? Discuss the functions of retailing briefly. 12, 8 [ 3 ]

Q7.Is personal selling equally relevant in all situations ? How can a manager create a positive image by using the publicity ? 10,

Q8.What are the various steps that you should undertake f or developing an effective marketing communication ? How do you improve the efficiency of the channel members ? 10,

Q9.Explain the rules relating to display of retail prices. Discuss the features responsible for failure of new products. 10,

Q10.Discuss various stages involved in the buying decision process. Explain various cultural factors which influence consumer behaviour.