IGNOU MCO-06 June 2021 Previous Year Question Paper

Q1.What is marketing managemen t ? Discuss the steps involved in the marketing management process.

Q2."Market segmentation, targeting and positioning are inter-related." Discuss each one of them with examples.

Q3.(a) Explain the role that consumer plays in consumer buying process. 10

(b) Differentiate between the following : 5+5

(i) Marketing Information System and Marketing Intelligence System

(ii) Marketing Research and Market Research

Q4.Explain the various stages of new product development process, giving suitable examples.

Q5.Differentiate between product mix and product line with the help of suitable examples. Discuss various pricing strategies used by marketers , with examples.

Q6.What is a channel conflict ? Identify the causes of channel conflict and suggest remedies for them.

Q7.What is promotion mix ? State the factors you will keep in mind while deciding promotion mix for a product.

Q8.What are factors considered in designing channel of distribution in case of FMCG products ? Discuss.

Q9.Write short notes on any two of the following : 10+10

(a) Relationship Marketing

(b) Functions of Middlemen

(c) Individual Branding vs Umbrella Branding

(d) Competition Based Pricing E_.gr.Amo.-06 dm{UÁ` ñZmVH$moÎma Cnm{Y gÌm§V narjm OyZ, 2021 E_.gr.Amo.-06 : {dnUZ à~§Y g_` : 3 KÊQ>o A{YH$V_ A§H$ : 100 (Hw$b H$m : 70%) ZmoQ> : {H$Ýht nm±M àíZm| Ho$ CÎma Xr{OE & àË`oH$ àíZ Ho$ A§H$ CZHo$ gm_Zo {XE JE h¢ &

Q14.Cn`wº$ CXmh aUm| H$s ghm`Vm go CËnmX {_lU d CËnmX bmBZ A§Va ñnîQ> H$s{OE & {dnUZH$Vm©Am| Ûm am Cn`moJ bmB© O mZo dmbr {d{^Þ µH$s_V-{ZYm©aU aUZr{V`m| H$s CXmhaUm| g{hV MMm© H$s{OE &

Q15.M¡Zb Û§Û (channel conflict) Š`m h¡ ? M¡Zb Û§Û Ho$ H$maUm| H$s nhMmZ H$s{OE VWm BZHo$ {bE Cnm` gwPmBE &

Q17.E\$.E_.gr.Or. CËnmXm| Ho$ {dVaU M¡ Zb H$mo {S>µOmBZ H$aZo {H$Z H$maH$m| na {dMma {H$`m OmVm h¡ ? MMm© H$s{OE &