IGNOU MCO-06 December 2017 Previous Year Question Paper

Q1.Discuss various concepts under which the 12+8 business enterprises conduct their marketing activity, and explain the evolution process of these concepts.

Q2.Define marketing information system and give 6+14 suggestions to develop an effective marketing information system.

Q3.Analyse the personal factors of buyers which 20 influence their buying behaviour. Give suitable examples.

Q4.(a) Differentiate between consumer market and 8+12 organisational market.

(b) Describe any six characteristics of an organisational market

Q5."Because of differences between products and 20 services, marketing of services face some distinctive challenges". Discuss those unique challenges in the marketing of services.

Q6.(a) You are a marketing expert. A new company asked for your advice as to whether they should go in or for family branding strategy or individual branding strategy. Give your advise with proper reasons. 10+10

(b) Discuss any five packaging strategies considered suitable for consumer goods like tooth paste.

Q7.Discuss the various strategies of geographic 20 pricing with examples.

Q8.What is 'promotion mix' ? Which are the factors you keep in mind while taking promotion mix decisions ? Explain.

Q9.Write short notes on any two of the following :

(a) Integrated marketing communication 10+10

(b) Resale price maintenance

(c) Direct marketing

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