IGNOU MCO-06 December 2023 Previous Year Question Paper

Q1.Briefly explain various stages involved in the consumer buying decision process.

Q2.What is marketing information system ?

Q3.Explain the major components of marketing information system with the help of suitable example.

Q4.Define market targeting and explain the procedure on how to target different markets.

Q6.Differentiate between product and service s.

Q7.Discuss various challenges in marketing of services. 5,15

Q8.What is a channel conflict ? Identify the causes of channel conflict and suggest remedies for them. 4,16

Q9.(a) What factors are involved in setting prices ? Discuss. 10

(b) Discuss various geographical pricing strategies with the help of suitable example.

Q10.What is promotion mix ? Discuss the factors that affect the promotion mix of a company.

Q12.Differentiate between micro and macro environments of marketing. Discuss various factors of macro environment of marketing in India. 5,15 [ 3 ] MCO–6

Q13.Write short notes on any two of the following :

Q14.10

(a) Market segmentation

(b) Consumer behaviour

(c) Pricing objectives

(d) Retail management [4] MCO-6 [5] MCO-6