IGNOU MCO-06 June 2015 Previous Year Question Paper

Q1.Compare and contrast marketing research with marketing information system. How does marketing intelligence help in market segmentation ?

Q2.How do environmental factors affect marketing policies and strategies ? What will be the impact on automobile industry if a new cheaper source of energy is invented ?

Q3.Define market targeting and explain the procedure on how to target different markets ?

Q4.Describe intervening factors between purchase intentions and purchase. What is the role of marketers during first stage of consumer behaviour ?

Q5.What is the difference in the branding strategy for industrial products, consumer products and agricultural products ? Discuss them in the context of developing a brand communication strategy.

Q6.What are the profit oriented objectives of pricing ? Differentiate between market skimming and penetration pricing strategies.

Q7.What do you understand by selective and intensive distribution ? How do channels of distribution add value to consumer goods ?

Q8.What factors should be considered in designing communication message ? Distinguish between pull and push strategies in the context of promotion.

Q9.(a) What do you mean by relationship marketing ? 10+10

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