IGNOU MCO-06 December 2020 Previous Year Question Paper

Q1.“Marketing managers should focus more on the micro-environment than the macro - environment while deciding marketing policies and strategies.” Do you agree ? Give comments in support of your argument.

Q2.Differentiate between consumer market and organisational market. Discuss the distinctive characteristics of organisational markets. 5+15 [ 2 ]

Q3.(a) Discuss different methods used in positioning the product. Give examples. 10

(b) Discuss various fa ctors to be kept in mind while developing an effective marketing information system.

Q4.Differentiate between product and service.

Q5.Discuss various challenges in marketing of services.

Q6.Discuss various factors you should keep in mind while deter mining the price of the product. Also explain methods of pricing.

Q7.“Channels of distribution are different for different products”. Discuss.

Q8.“Customer service and cost reduction are the two bench marks of an effective system of marketing logistics.” Comment.

Q9.Discuss the various steps involved in the personal selling process. 20 [ 3 ]

Q10.Write short notes on any two of the following : 10+10

(a) Integrated marketing communication

(b) Resale price maintenance

(c) Reasons for failure of new products

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