IGNOU MCO-06 June 2016 Previous Year Question Paper

Q1.Identify the steps involved in segmenting and targeting markets. Explain the different factors used to segment Industrial markets. 10,

Q2.(a) What factors are used in setting prices ? 10, 10

(b) Discuss the various pricing strategies used by marketers.

Q3.Define a distribution channel and indicate its importance in marketing. Discuss the factors governing the choice of a distribution channel for an industrial chemical company. 10,

Q4.Explain the following briefly :

(a) Marketing Mix

(b) Overfull demand

(c) Total customer value

(d) Societal concept of marketing

Q6.(a) Discuss the concept of product life cycle. 10

(b) Explain the strategies used in different 10 stages of PLC.

Q7.Distinguish between total system approach and total cost approach to marketing logistics. What will be the marketing logistics for a Delhi based soft drink manufacturer producing several national brands ? 10, 10 What is "Advertising" ? Trace the historical perspectives of advertising. 10, 10 "The success of advertising campaign depends on proper selection of the media". Discuss.

Q8.An International company is planning to 20 introduce a ultra modern luxury car. How will you develop this new product ? Explain the steps involved in new product development.

Q9.Write short notes on any two of the following : 10, 10

(a) Market segmentation

(b) Consumer behaviour

(c) Pricing objectives

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