IGNOU MCO-06 June 2018 Previous Year Question Paper

Q1."Channels of distribution used are different for 20 different products." Explain and state the reasons for it.

Q2.(a) Differentiate between micro and macro marketing environments. 8+12

(b) Discuss the current marketing environment for luxury cars in India.

Q3.(a) Differentiate between 'marketing mix and 'promotion mix'. 8+12

(b) Explain the relationship between market segmentation, market targetting and product positioning.

Q4.You want to buy a washing machine for use at 20 your house. Describe the buying decision process you will follow to buy the washing machine.

Q5.Explain the various stages of new product 20 development process.

Q6.(a) Discuss any five packaging strategies suitable for consumer goods like toothpaste. 10+10

(b) Briefly explain the pricing strategies normally adopted for pricing new products.

Q7.Discuss various factors that influence the price 20 determination.

Q8."No single medium of advertising is ideal in all 20 respects." Discuss.

Q9.Write short notes on any two of the following :

(a) Green marketing

(b) Product mix pricing strategies

(c) Functional middlemen

(d) Social marketing

Q11.(a) cgrte. "ftritiF TINT 11 afaT ffr-4-RI 8+12

(b) (ITITff 4 faffrR (luxury) 4114 i f i Vqr—eff (current) RP-lull14fc-47 f4 -4-ii VITR

Q12.(a) reigull "FRq*'W` dc-iiic atK 0411(Sell W. I 8+12

(b) W4R1 air tgs chtul, 611•71It •RkZi fitTkur w do iq fteirdErff* ,4111:kti ceiltsql Vf7R

Q13.3117 3174 'ER 4 divil ,1 ctA TOTt Wzi 20 ct)(-nlm vi4) wzi* aTrq 3rfwerr aTETaTcM dt-lcbl 141T 13fff V.r--7

Q14.3c41c fgcblti 3ft -zit fesIW ardTETT311 (stages) 20 4r -4R

Q15.(a) gi te tfIZEPTIWIT 3041q `MR altrigft "T4 qua ictr-ii 311q tlf4k 1444 41 ( rSesi lea ) rqx:1-1 w/r4R 10+10

(b) 3041c claim ffftiktit aitrffizft c4 tin-Evil 4 144 all (Ni wr -4K

Q17."fgopii T -) -illTRWTITIRPT 37E4 aim 4 IRA fuLrOull 20 tr amt t . 1" q 1:1-1 WIF-4R I

Q18.ri ego 4 4 ch T feuiruitii furuR :

(a)rtcii ritium (Green marketing)

(b) 3c41c fuiur crawl fighut

(c) c►t chit TIVERZI

(d) Ach