IGNOU MCO-06 December 2018 Previous Year Question Paper

Q1.What is marketing information system ? Explain 5+15 the components of marketing information system.

Q2.Differentiate between micro and macro 5+15 environments of marketing. Discuss various factors of macro environment of marketing in India.

Q3.What is market segmentation ? State the bases of segmenting consumer markets and explain any four of those bases of segmentation. 4+4+12

Q4.Differentiate between consumer market and 6+14 organisational market. Describe various types of organisational markets.

Q5.(a) Explain the inter-relationship between product item, product line and product mix, with appropriate examples. 10+10

(b) Discuss various product mix strategies practiced by marketers.

Q6."Channels of distribution are different for 20 different products." Discuss the reasons for this.

Q7.What is promotion mix ? Discuss the factors that 4+16 affect the promotion mix of a company.

Q8."After deciding the basic price of the product, it 20 is necessary to decide the policy of pricing the product to customers located in different geographic locations." In view of this statement, discuss various geographic pricing methods available to marketers.

Q9.Write short notes on any two of the following : 10+10

(a) Direct marketing

(13) Functional middlemen

(c) Resale price maintenance

(d) Product life cycle

Q11.'fa-crurff. -9-Err0-' w c c 4 t? facura 11 -9-9-r ~f~1T-irk AZT -gram-Y (components) ThA-R I

Q12.fdErcrfi oti T wtri Trittz trft---4qr 3t -d-{ `ITT 7 fd 1:114fft TI 1:111Z 1*# (macro environment) rcIFITR fa4-4ff

Q14.4 crii-lwrr -ffnr ' 4+1,6-11clich 11■311e14 3td-{ ffr -4-RI 4 11d-110-la4, T714*fqfiT TiTTV "ff-A7 I

Q17.t #15FuT (promotion mix) *f qqf TN -4 t? "crW ch 4-1 f-grTIT chl -5114ffa-ff 4,(4 f-44-q9. -WW—A7 I

Q18." 7-ecrg V -1:ru qiq faf 20 PATt -cRft-217-111-64t1 114 chi •30 .a.r -14- 3ir4F1T t \midi t I" .-Tr fa4m tzrr-i rci 4 LIN cfrtliaff rclizi19

Q19.P-14-ir1figcl 6.61 t -ER TffkitTr e.L.4 LINT frgiR :10+10

(a) 54CW (direct) ttruri

(b) cbt4.1.4 14%/717-2T

(c) TiNTZT arituur

(d) 3c41q Gsh