IGNOU MCO-06 December 2021 Previous Year Question Paper

Q1.Discuss in detail , the evolution process of Marketing Philosophy. How is marketing process handled ?

Q2.What do you understand by the concept of competitive advantage ? How is it created for positioning the product ?

Q3.Discuss the life stretching strategies adopted in the case of a consumer product when its sales start declining. Why are product innovations necessary ?

Q4.Explain the various product -price adjustment strategies. How is break -even point achieved in terms of volume of production ?

Q5.Explain the total system approach to marketing logistics. What are its strengths and weaknesses ?

Q6.What products are suited for mass advertising, direct advertising and interactive advertising ?

Q7.Justify the suitability. How is publicity different from advertising ?

Q8.(a) Discuss the main functions of marketing communication.

(b) Write a short note on channel conflict.

Q9.What are the various geographical pricing strategies ? Discuss the importance of labe lling to marketers.

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