IGNOU MCO-06 June 2025 Previous Year Question Paper

Q1.Describe product life cycle. Explain its implication on marketing strategies with examples.

Q2."There are various factors that influence the choice of channel of distribution." Comment upon the statement with suitable example. [ 2 ]

Q3.(a) Is personal selling equal ly relevant in all situations ? Discuss with the help of examples. 10

(b) Describe various sales promotion methods/schemes directed at consumers. Give suitable example.

Q4.Discuss in d etail the objectives of pricing with suitable example.

Q5.Discuss various stages involved in the buying decision process with suitable example.

Q6.Differentiate between selling and marketing. Also explain different marketing management philosophies.

Q7.Explain marketing environm ent. Describe relevance of environment in marketing with suitable example. 12+8 [ 3 ]

Q8.Write short notes on any two of the following : 10+10

(a) Channel design decisions

(b) Function of wholesalers

(c) Product mix

(d) Relationship marketing [ 4 ] MCO–06 Okkf.kT; esa LukrdksÙkj mikf/k (,e- dkWe-) l=kar ijh{kk twu] 2025 ,e-lh-vks-&06 % foi.ku izca/k le; % 3 ?k.Vs vf/kdre vad % 100 uksV % fdUgha ik¡p iz'uksa ds mÙkj nhft,A lHkh iz'uksa ds vad leku gSaA 1- mRikn thou pØ dh O;k[;k dhft,A mRikn thou pØ dk foi.ku ;qfDr;ksa ij D;k vlj gksrk gS \ mnkgj.k lfgr le>kb,A 10+10 2- forj.k ds ek/;e ds p;u dks izHkkfor djus okys fofHkUu ?kVd gksrs gSaA bl dFku dh mnkgj.k lfgr [ 5 ] MCO–06 3-

(v) D;k O;fDrxr foØ; lHkh fLFkfr;ksa ds fy, leku :i ls izklafxd gS \ mnkgj.k lfgr O;k[;k dhft,A 10

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(v) ek/;e dk fMtkbu laca/kh fu.kZ;

(c) Fkksd O;kikjh ds dk;Z (l) mRikn feJ.k (n) laca/k foi.ku