IGNOU MCO-06 June 2019 Previous Year Question Paper

Q1.(a) Differentiate between 'selling' and `marketing'.

(b) Describe the four steps in the marketing management process.

Q2.Explain the steps involved in the conduct of marketing research.

Q3.What do you mean by consumer behaviour ?

Q4.Discuss various social factors which can influence consumer behaviour.

Q5.You are a purchasing manager in a textile company. You want to buy a laptop for your personal use at home. Explain the process you will follow for buying this laptop.

Q6.What is product life cycle ? Discuss the marketing mix strategies adopted by marketers at different stages of the product life cycle.

Q7.(a) Explain the two pricing strategies normally adopted by marketers for pricing new products.

(b) Which of the two strategies would you suggest for launching a new type of bread in the market ? Give justification for your suggestion.

Q8."No single medium of advertising is ideal in all respects." Critically examine.

Q9.(a) Differentiate between 'total system approach' and 'total cost approach' to marketing logistics.

(b) Identify the causes for channel conflicts and suggest remedies for them.

Q10.Write short notes on any two of the following : 10+10

(a) Green Marketing

(b) Relationship Marketing

(c) Qualities of a Good Salesperson

(d) Integrated Marketing Communication

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