IGNOU MCO-06 December 2024 Previous Year Question Paper

Q1.“Marketing activities are influenced by several factors inside and outside a business firm.” Elucidate the statement with example.

Q2.Explain the steps involved in conducting a marketing research study, with the help of a hypothetical marketing research project.

Q3.Discuss briefly various factors influencing buyer behaviour with examples. 20 [ 2 ]

Q4.Explain briefly various base s for segmenting consumer markets with examples.

Q5.XYZ company is pla nning to develop a new product and launch in the market. What process shall the marketing manager follow to develop the new product ? Discuss.

Q6.Explain cost based p ricing methods with suitable examples.

Q7.Describe Total System Approach and Total Cost Approach to marketing logistics.

Q8.Write short notes on any two of the following : 10+10

(a) Marketing communication

(b) Sales promotion

(c) Objectives of advertising

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