IGNOU IBO-02 December 2023 Previous Year Question Paper

Q1.Discuss the five different marketing philosophies under which business enterprises conduct their marketing activities. State the relevance of these philosophies in international marketing. 12+8 [ 2 ]

Q2.Describe the components of International marketing environment with suitable examples.

Q3.Explain the criteria for selecting target countries in International business. Substantiate your answer with suitable examples.

Q4.How do entry objectives in a given foreign market affect the marketing planning for that market ? Explain with examples.

Q5.Discuss various barriers to International marketing of services. Examine how these barriers can be overcome with the implementation of GATS.

Q6.As today’s business organisations are facing International competition, advertisement plays a more important role. Do you agree ? Give reasons. Also explain the rationale behind International advertising. 8+12 [ 3 ]

Q7.(a) Discuss the factors affecting pricing decisions in International marketing. 10

(b) Explain pric ing methods an d practices in International marketing.

Q8.Write short notes on any four of the following : 4×5=20

(a) International product planning

(b) International branding

(c) International product life cycle

(d) Direct exporting

(e) Questionnaire

(f) International Marketing Research Process