IGNOU IBO-02 June 2025 Previous Year Question Paper

Q1.(a) Explain the complexities in conducting International Marketing Research (IMR) with suitable examples. 10 [ 2 ] IBO–02

(b) Discuss the steps involved in conducting IMR.

Q2.(a) What are the reasons for entering international markets ? 10

(b) How is international marketing different from global marketing ? Explain with examples.

Q3.(a) Do you think that overseas agents are advantageous ? Explain with reasons. Discuss how can you identify a foreign agent. 12

(b) Describe the factors affecting the channel choice. Also explain the criteria for selection of channels.

Q4.What is Product A daptation vs. Product Standardisation in International Marketing ? Explain with examples. 20 [ 3 ]

Q5.(a) Discuss the objectives of pricing in international marketing . Explain the factors affecting pricing decisions. 12

(b) Discuss pricing method s and practices in international marketing.

Q6.(a) What is marketing mix for marketing of international services ? 10

(b) Explain in detail various barriers to international marketing services.

Q7.Discuss various components of international marketing environment with the help of examples.

Q8.(a) What are the criteria used for international market targeting ? Discuss. 10

(b) What are the ways used for international market positioning ? Explain with examples. 10 [ 4 ]

Q9.Write short notes on the following : 4×5=20

(a) Direct exporting

(b) International Marketing vs. Domestic Marketing

(c) Promotion Mix

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