IGNOU IBO-02 June 2021 Previous Year Question Paper

Q1.Write short notes on any two of the following : 10+10

(a) Guidelines for a good international marketing research report

(b) Impact of developments in information technology on international marketing

(c) International promotion mix

(d) Counter trade

Q2.Differentiate between any two of the following : 10+10

(a) International marketing and multinational marketing

(b) Differentiated and undifferentiated market targeting

(c) Product standardization and product adaptation

(d) Probability sampling and non-probability sampling Part—B Note : Attempt any four of the following questions.

Q3.You are the marketing manager in a car manufacturing company. Write a note to the CEO of your company explaining the need for the company to enter international markets at present. 20 [ 3 ]

Q4.Explain the various steps involved in the international market selection.

Q5.Explain the important methods of pricing in international marketing with suitable examples.

Q6.Distinguish between direct and indirect channels of distribution in international marketing. Would you suggest direct channels or indirect channels for international marketing of

(a) medicines and

(b) cars ? Give reasons for your suggestion. 6+7+7

Q7.“Compared with products, international marketing of services possess distinctive challenges.” Comment.

Q8.An Indian computer hardware company decided to enter international markets with full- pledged investment in production and marketing.

(a) Discuss various modes of market entry available for the company in this regard. 10

(b) Critically evaluate in which situation each of them is suitable. 10 [ 4 ]

Q9.Discuss various sales promotion tools in international marketing to enthuse consumers, middlemen and the company’s own salesforce to buy/promote the product. 20 varjkZ"Vªh; O;olk; izpkyu eas LukrdksÙkj fMIyksek@okf.kT; esa LukrdksÙkj mikf/ (ih- th- Mh- vkbZ- ch- vks-@,e- dkWe-) l=kkar ijh{kk twu] 2021 vkbZ-ch-vks--02 % varjkZ"Vªh; foi.ku izca/u le; % 3 ?k.Vs vf/dre vad % 100 uksV % [k.M ^v* rFkk [k.M ^c* nksuksa dhft,A [k.M ^v* eas ls fdlh ,d iz'u dk mÙkj fyf[k,A [k.Mµv 1- fuEufyf[kr eas ls fdUgha nks ij laf{kIr fVIif.k;k¡ fyf[k, % 10$10

(d) vPNh vUrjkZ"V ªh; foi.ku 'kks/ fjiksVZ ds fy, fn'kkfunsZ'k ([k) vUrjkZ"Vªh; foi.ku ij lwpuk rduhd fodkl dk izHkko (x) vUrjkZ"Vªh; lao/Zu feJ.k (?k) foijhr O;kikj 2- fuEufyf[kr eas ls fdUgha nks eas vUrj crkb, % 10$10

(d) vUrjkZ"Vªh; foi.ku vkSj cgqjk"Vªh; foi.ku ([k) foHksnh vkSj le:i vUrjkZ"V ªh; cktkj y{; fu/kZj.k (x) mRikn ekud fu/kZj.k vkSj mRikn vuqdwyu (?k) izkf;drk izfrp;u fof/ vkSj vizkf;drk izfrp;u fof/ [k.Mµc uksV % fuEufyf[kr eas ls fdUgha pkj iz'uksa ds mÙkj nhft,A 3- vki fdlh dkj mRiknu dEiuh esa foi.ku eSustj gSaA vki viuh dEiuh ds eq[; dk;Zdkjh vf/dkjh dks ,d i=k fy[kdj ;g Li"V dhft, fd bl le; dEiuh dks vUrjkZ"V ªh; cktkj esa izos'k djus dh vko';drk gSA 20 4- vUrjkZ"V ªh; cktkj p;u ds fy, vko';d inksa dks Li"V dhft,A 20 5- varjkZ"V ªh; foi.ku esa ewY; fu/kZj.k dh izeq[k fof/;ksa dks mnkgj.k lfgr Li"V dhft,A 20 6- vUrjkZ"V ªh; foi.ku esa izR;{k rFkk vizR;{k iz.kkfy;ksa ds eè; vUrj Li"V dhft,A

(d) vkS"kf/;ksa vkSj ([k) dkj ds vUrjkZ"V ªh; foi.ku ds fy, vki izR;{k iz.kkyh dks vf/d mi;qDr ekurs gSa ;k vizR;{k iz.kkyh dks] vius mÙkj dks dkj.k lfgr Li"V dhft,A 6+7+7 7- ¶mRiknksa dh vis{kk lsokvksa ds vUrjkZ"V ªh; foi.ku esa vf/d pqukSfr;k¡ gSaA¸ izdk'k Mkfy,A 20 8- ,d Hkkjrh; dEI;wVj gk MZos;j dEiuh us vUrjkZ"V ªh; cktkj esa izos'k djus ds fy, iwjh rS;kjh ds lkFk mRiknu vkSj foi.ku dk fu'p; fd;kA

(d) bl dEiuh ds fy, cktkj esa izos'k djus ds fofHkUu rjhdksa dh O;k[;k dhft,A 10 ([k) bu ifjfLFkfr;ksa esa buesa ls izR;sd fof/ dh mi;qDrrk dk ewY;kadu dhft,A 10 9- vUrjkZ"V ªh; foi.ku esa miHkksDrkvksa ] eè;LFkksa vkSj dEiuh dh viuh foi.kd&Vhe dks izksRlkfgr djus ds fy, fcØh ds fofHkUu izksRlkgu midj.kksa dh O;k[;k dhft,A 20 IBO–02 7,520