IGNOU IBO-02 December 2020 Previous Year Question Paper

Q1.Write short notes on any two of the following : 5+5

(a) Components of International Business Environment

(b) International Market Targeting Strategies

(c) Transfer Pricing

(d) International Promotion Mix

Q2.Distinguish between any two of the following : 5+5

(a) International marketing and Multinational marketing

(b) Product standardization and Product adaptation in international marketing

(c) Domestic agents and Domestic merchants

(d) Telemarketing and E-business PART B Attempt any four of the following questions :

Q3.Explain the EPRG orientation in international marketing. Discuss the chara cteristics of the firm to suit adoption of each of these orientation situations.

Q4.An Indian company decided to enter international markets. It proposes to produce the product in the foreign country and market it there. But the company is not interested in establishing its own manufacturing facilities in the foreign country. Suggest the foreign market entry modes suitable in this regard and explain them.

Q5.Evaluate the advantages and disadvantages of various international branding strategies.

Q6."International sales promotion includes consumer promotion aimed at consumers, trade promotion aimed at distributors and salesforce promotion aimed at the com pany’s own salesforce." In the light of this statement, discuss various international sales promotion tools.

Q7.What is primary data in international marketing research ? D iscuss various methods of collecting primary data.

Q8.(a) Discuss the impact of developments in Information Technology (IT) on international marketing.

(b) Briefly explain different approaches to budgeting for international advertising.

Q9.(a) Why is international marketing of services more challenging than products ? Discuss these challenges.

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