IGNOU IBO-02 June 2016 Previous Year Question Paper

Q1.Write short notes on any two of the following : 5+5

(a) Components of Promotion Mix

(b) Selection of Products

(c) Ethnocentric Orientation

(d) Advantages of branding

Q2.Distinguish between any two of the following : 5+5

(a) Contract Manufacturing and Franchising

(b) Differentiated and undifferentiated market targeting

(c) Warranty and Guarantee

(d) Selling and Marketing PART - B Attempt any four of the following questions :

Q3."International Business Environment plays a vital 20 role in the conduct of international business operations". Discuss briefly the components of International Marketing Environment.

Q4.Differentiate between standardization and adaptation of international advertising.

Q5.Discuss the steps involved in sales force Management.

Q6.Explain the important methods of pricing in 20 International Marketing with suitable examples.

Q7.(a) What are the factors an exporter has to consider in selecting an overseas agent for distributing his product ?

(b) Discuss the points to be noted in negotiating Export Agency Agreement.

Q8.Examine how advances in information technology 20 impacts business.

Q9.(a) "Report writing is the final phase of marketing research procedure". Discuss the guidelines of Report Writing.

(b) Discuss an ideal format of a Research Report.

Q10.Describe the phases of International Product Life Cycle. How does it help to the planning of product ? 10+10 IBO-02 2 31IA.311.-02 I atalttEr C.Ic 1i1 VN:11(11 k•ilich Tit 1s HI / aif Jim tlirich)TK ztrriv H711.1 . "ff, 2016 : at-mttEr 747:17T:3 EiTre" 3Tr81WM7 37'W :100 g7ei 5T : 70% *a- : urur-ar ffEir un --R. IT W-4q/

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