IGNOU IBO-02 December 2024 Previous Year Question Paper

Q1.Explain various barriers to international marketing of services. 20 [ 2 ]

Q2.Discuss the advertising regulations that should be considered while designing international advertising campaign.

Q3.How would you formulate the branding strategies for textile products ? Evaluate the advantages and disadvantages of various branding strategies.

Q4.Discuss various criteria for select ing target countries for international marketing by a company with suitable example.

Q5.Describe briefly various entry modes companies undertake to enter into international markets.

Q6.Why do firms go international ? Explain with the help of examples from Indian context.

Q7.Explain the importance of understanding international marketing environment. 20 [ 3 ]

Q8.Write short notes on any two of the following : 10+10

(a) International marketing planning

(b) Packaging and labelling

(c) International Marketing Information System

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