IGNOU IBO-02 December 2021 Previous Year Question Paper

Q1.Write short notes on any two of the following : 10+10

(a) International product life cycle

(b) Piggy backings

(c) Social, ethical and environmental is sues in international marketing

(d) Essentials of effective segmen tation of international markets

Q2.Differentiate between any two of the following : 10+10

(a) Multinational marketing and G lobal marketing

(b) High-Tech positio ning and High -Touch positioning

(c) International warranty and guarantee

(d) International marketing information system and International marketing research Part—B Note : Attempt any four of the following questions.

Q3.“EPRG framework identifies four types of orientation towards internationalisation of business operations.” Discuss how this EPRG orientation leads to different marketing strategies of a firm.

Q4.An Indian car manufacturing company is planning to enter African markets in collaboration with a local company there.

Q5.Discuss any two modes of international market entry suitable in this context and comment on their relative merits and demerits.

Q6.Differentiate between product standardisation and ad aptation in international marketing.

Q7.Evaluate the various factors of standardisat ion and adaptation and suggest the conditions under which each of the m is/are applicable.

Q8.Explain the key decisions in international marketing communications.

Q9.“International marketing research in full of complexities.” Discuss. 20 [ 4 ]

Q10.Discuss the importance of services in world trade. Critically evaluate the opportunities for India in international marketing of services.

Q11.(a) “Publicity always creates positive influence on sales.” Comment. 10

(b) What is the main objective of adopting transfer pricing ? Describe the alternative methods of transfer pricing. 4+6 [8]