IGNOU IBO-02 June 2020 Previous Year Question Paper

Q1.Write short notes on any two of the following : 5+5

(a) Importance of international market environment

(b) Bases of international market segmentation

(c) Counter-trade in international marketing

(d) Piggybackings [2] 1130-02

Q2.Differentiate between any two of the following : 5+5

(a) Ethnocentric orientation and polycentric orientation High-touch positioning and high-tech positioning in international marketing Adaptation and standardization of international advertising

(d) Product and services Part — B Note : Attempt any four of the following questions.

Q3.You are the marketing manager of a domestic pharmaceutical company. Write a note to the company management explaining the need for the company to enter international markets.

Q4.A company wants to enter international markets. The company decided to involve another company in the foreign country. State the modes of foreign market entry. Explain I 31 IBO-02 those modes and critically evaluate under which situations each of them is suitable.

Q5.Explain the concept of product life cycle and discuss various life cycle stretching strategies.

Q6.What is international marketing communication ? Discuss the key issues in international marketing communication.

Q7.(a) Discuss the important social, ethical and environmental issues in international marketing. 10

(b) Critically evaluate the opportunities for India in international marketing of services.

Q8.Discuss the steps involved in carrying international marketing research. Explain with examples.

Q9.(a) Discuss the special considerations in packaging and labelling in international marketing. 10

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