IGNOU IBO-02 December 2025 Previous Year Question Paper

Q1.Discuss in detail the EPRG orientation. Under what circumsta nces should each orientation be employed ? 10+10 [ 2 ]

Q2.Describe the various components of International Marketing Environment.

Q3.Explain different targeting strategies of International market with appropriate examples.

Q4.Describe International Product Life Cycle by citing suitable examples.

Q5.Describe the functions and importance of packaging. What are the special considerations in packaging and label ling in international marketing ?

Q6.(a) Discuss the various factors affecting pricing decisions. 10

(b) Explain pricing methods and practices in international marketing.

Q7.Compare Direct and Indirect selling channels in inter national marketing.

Q8.Discuss the advantages and disadvantages of both. 12+8 [ 3 ]

Q9.Discuss the alternative strategies of international marketing of services .

Q10.Critically evalua te these strategies and suggest for which services, each of them is suitable.

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