IGNOU IBO-02 December 2016 Previous Year Question Paper

Q1.Write short notes on any two of the following : 5+5

(a) Managing Publicity in International Markets.

(b) International Market Segmentation.

(c) Marginal Cost pricing.

(d) Scope for use of Indian brands in International Markets.

Q2.Distinguish between any two of the following : 5+5

(a) Multinational Marketing and Global Marketing.

(b) Demographic Environment and Economic Environment.

(c) Primary data and Secondary data.

(d) Products and Services. PART-B Attempt any four questions of the following :

Q3.(a) List the different methods of sampling. 10+10

(b) Distinguish between census and sample methods of data collection.

Q4.(a) Between personal and sales promotion, which communication tool will be most effective in promoting sales of the following products ? Give reasons for your answer.

(i) A rare painting

(ii) A new brand of toothpaste

(b) Your company is in the process of introducing a new brand of toilet soap in a highly competitive market. What sales promotion tools would you recommend to enthuse consumers, distribution and the company's own sales force to buy/promote the product ? Discuss.

Q5.Discuss the emerging global competitive 20 environment. Examine whether small enterprises have scope in the emerging global business environment.

Q6.(a) What are the risks involved in the new product development ? Explain the process of the new product development. 10+10

(b) Describe the functions and importance of packaging. What are the special considerations in packaging and labelling in international marketing.

Q7.State the various modes of entry to foreign 20 markets. Briefly explain each of them.

Q8.(a) What do you understand by Price quotation and Terms of sale. 10+10

(b) Write short answers on :

(i) Ex-works

(ii) FAS

(iii) FOB

(iv) CIF

(v) DDP IBO-002 3 3irf.A1.311.-O02 af-mfglzr ctiatilq 4 tilt-m -11-t rstrilHI / airiiwi 4 tilt -M17V 34114 Itff TINTI Rtiusit, 2016 3uf.A1.311.-002 : alwitttEr r Atoll 31-4gIff 0 41e1 : 3 1/Q 37fEwdrr 34 - :100 sTci : 70% VE" : UluY-31 c7E1T tguS—W 1 * W -47 .1

Q9.r-v-liortql A' A icfri TR 7:if-km -r -F& I 5+5

(a) at7ittzl lit (publicity) 'WF -51.4%.17 I

(b) afatt4 c4lAit fq3.1 171. (segmentation) I

(c) *Tiff MNld iTeTiTaT I

(d) atatsOF "ITATti stlus 311741T IliTFTffl I

Q11.(a) sIci-c0-1 (sampling) -4 - rciii-T -NN --4(41 .

(b) (t-14-Ich) d ch) 1#TuriT (census) -aNT 31f7-0 (sample) fdfilt 3R WM -47 I

Q12.(a) .14-10(5c -137:1K'itWziTtqq9 .t ciich-Pli f-dWzi -4 c+,114 fq-rq Tfil-ft ? chltul Tlf0 T 1:11Z 4 -f-A71

(i) sc4IT ,74-k-(z Icr, TIT Ms

(b) 37E4 - * 1:191. T4.7 alt 31FdTcR117 MIAR 51t-119-9. .) cnk4 *rrft ti 3tP41-4ffr3ti, fq-a-T- 3 44.11 *3174 fir-..to z--d:rrq -k aITq qz11. fdWzi Ttqtti dgchtui 374FT ct

Q14.(a) 3-e:rfq f-4--*--m err 71-ftp:r t? zNK -F-4-*-R4 TfrWzrf ogItsql 'rfA7 I

(b) -1z17 -1-F-A-R I attlitzr fa-cruri tr*-F--Er (.(R-114-5rii-fr-a-a. fqrEz .Erz-wt?

Q15.fdkt qrAT4 ti —dt (modes) 5T 20 mdI Tf 3 cx4itstii iff

Q16.(a) trti faTz-4. • .4 off -614 t? cr>1 *if Ttf49. 74 74 owsii cwstil If4R I

(ii) w4-).7.T:r. (FAS) 14b.3-11.A.. (FOB)

(iv) :1-1.3411.T4-). (CIF)

(v) (DDP)