IGNOU IBO-02 December 2022 Previous Year Question Paper

Q1.Write short notes on any two of the following : 5+5

(a) Transfer pricing

(b) Personal selling in international market

(c) Guidelines for framing questionnaire

(d) Relationship marketing [ 2 ]

Q2.Differentiate between any two of the following : 5+5

(a) Standardization and A daptation of products

(b) Franchising and Joint venture

(c) Direct exporting and Indirect exporting

(d) Warranty and Guarantee Part—B Note : Attempt any four of the following questions.

Q3.(a) What are the factors to be considered for determining pricing decisions in international marketing ? 10

(b) Discuss the different methods of pricing in international markets.

Q4.(a) Discuss the advantages of having an agent in the export market. 10

(b) How would you select and motivate overseas agent ? 10 [ 3 ]

Q5.You are the marketing manager of an old established company manufacturi ng light automotive tyres and tub es in t he c ountry. In view of the severe s lump in the domestic market, the management has asked you to explore overseas markets.

Q6.What are the factors on which you would collect data and information to short list priority markets and what criteria would you adop t in selecting the target market ?

Q7.“One of the critical decisions in international marketing is the mo de of entering the foreign market.” Examine each of the market en try modes and the associated risks and advantages.

Q8.(a) What are the basic obje ctives and advantages of branding ? 10

(b) Discuss the scope for using Indian brands abroad. 10 [ 4 ]

Q9.“EPRG orientations are assumed to reflect the objectives and philosop hies of a company towards international operations and to lead to different management strategies and planning procedures.” Discuss citing examples.

Q10.(a) Discuss the four modes of trading services internationally as per GATS rules. What are the cultural barrier rs to trade in services ? 5+5

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