IGNOU IBO-02 June 2023 Previous Year Question Paper

Q1.What do you mean by international marketing involvement ? Describe important reasons for a business firm to go international. Support your answer with suitable example. 5+15 [ 2 ]

Q2.An Ind ian firm desires to export iron -ore, jewellery and spices. What orientation from among the EPRG framework should the company follow for achieving b etter results ?

Q3.Give reasons for your answer.

Q4.What do you mean by International Market Segmentation ? Explain briefly the bases of International market segmentation with examples.

Q5.Differentiate between licensing and franchising. Explain their relative advantages and d isadvantages as international market entry strategies.

Q6.Describe the phases of the international product life cycle. How does it help to the planning of the product ? Discuss.

Q7.Discuss the functions and importance of packaging. Explain the sp ecial consideration s in packaging and labelling in international marketing. 5+5+10 [ 3 ]

Q8.(a) Explain the objectives of International marketing communication. 10

(b) Discuss the key issues in international marketing communication.

Q9.Write short notes on a ny four of the following : 4×5=20

(a) International marketing of services

(b) Emerging trends and issues in international marketing

(c) Domestic marketing planning vs. International marketing planning

(d) Complexities in I nternational marketing research

(e) Guidelines for Report Writing

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