BCOE-141 · June 2025 · English
IGNOU BCOE-141 June 2025 Previous Year Question Paper
Principles Of Marketing
Structured previous year question paper for BCOE-141, June 2025 session.
Max marks: 100 · Questions: 9
Verified: 29 Jul 2026
BACHELOR OF COMMERCE
(B. COM.)
Term-End Examination
June, 2025
BCOE-141 : PRINCIPLES OF MARKETING
Time : 3 Hours Maximum Marks : 100
Note:
(i) Attempt any five questions.
(ii) All questions carry equal marks.
Q1.What do you understand by marketing environment ? Discuss the various components of marketing environment that are important for scanning the company.
Q2.Differentiate between market segmentation and targeting. Explain the various bases of market segmentation with the help of examples.
Q3.What do you understand by the concept of new product development ? Explain the steps involved in new product development process with the help of examples.
Q4.Discuss the relevance of pricing in the marketing mix. Describe various objectives of pricing.
Q5.Discuss various factors influencing the choice of distribution channels, giving suitable examples.
Q6.Discuss the role of the promotion mix.
Q7.Explain the various components of the promotion mix with the help of examples.
Q8.Discuss the concept of service marketing along with its key characteristics. Explain the challenges associated with services marketing with the help of examples.
Q9.Write short notes on any four of the following : 4x5=20
(a) Integrated Marketing Communication
(b) Product Life Cycle (PLC)
(c) Social Marketing
(d) Sales Promotion
(e) Digital Marketing
(f) Rural Marketing