BCOE-141 · December 2022 · English
IGNOU BCOE-141 December 2022 Previous Year Question Paper
Principles Of Marketing
Structured previous year question paper for BCOE-141, December 2022 session.
Max marks: 100 · Questions: 9
Verified: 29 Jul 2026
B. COM.
Term-End Examination
December, 2022
BCOE-141 :PRNC PLES OF MARKETNG
Time : 3 Hours Maximum Marks : 100
Note :
(i) Attempt any five questions.
(iii) All questions carry equal marks.
Q1.You want to buy a washing machine for your house. Explain the detailed process of buying the washing machine.
Q2.Discuss the challenges faced by a marketer while formulating effective marketing strategies for services.
Q3.(a) Explain the features of rural markets. 10
(b) Describe the challenges of rural markets.
Q4.What is marketing environment ? Discuss micro and macro marketing environments of a company.
Q5.What is Market Targeting and Positioning ?
Q6.Discuss various market targeting strategies. (5+5+10)
Q7.Discuss various stages of product life cycle with suitable examples.
Q8.Describe various factors affecting price determination.
Q9.Write short notes on any four of the following : 4x5=20
(a) Break-Even Analysis
(b) Price Quotation in International market
(c) Intensity of distribution
(d) Services of wholesalers
(e) Integrated marketing communication
(f) Selling theories