BCOE-141 · June 2023 · English
IGNOU BCOE-141 June 2023 Previous Year Question Paper
Principles Of Marketing
Structured previous year question paper for BCOE-141, June 2023 session.
Max marks: 100 · Questions: 8
Verified: 29 Jul 2026
BACHELOR OF COMMERCE
(GENERAL) [B. COM.
(G)]
Term-End Examination
June, 2023
BCOE-141 :PRNC PLES OF MARKETNG
Time : 3 Hours Maximum Marks : 100
Note :
(i) Answer any five questions.
(ii) All questions carry equal marks.
Q1.What do you understand by marketing environment and why is it important to scan the marketing environment ? Explain the various components of the marketing environment briefly. 20 [2] 800६
(44)
Q2.Explain the various bases of market segmentation with the help of examples.
Q3.“New product development is a very complex process.” Comment on _ this statement highlighting the steps involved in new product development with the help of examples.
Q4.Explain the various stages of the product life cycle with examples. Also, describe the marketing strategies recommended at each stage of the product life cycle.
Q5.Discuss the methods of setting the price of a product.
Q6.Explain the various functions performed by the channel members. Also, describe the various channels of distribution used by marketers.
Q7.Discuss the components of promotion mix with examples. Explain the criteria to select the best possible tool for the promotion of a product. 20 [3] BCOE
Q8.Write short notes on any four of the following : 4x5=20
(a) Packaging
(b) Service marketing
(c) Digital marketing
(d) Market targeting
(e) Green marketing
(f) Marketing mix [6] BCOE «41 BCOE-141 10,8
(80)