BCOE-141 · December 2024 · English
IGNOU BCOE-141 December 2024 Previous Year Question Paper
Principles Of Marketing
Structured previous year question paper for BCOE-141, December 2024 session.
Max marks: 100 · Questions: 8
Verified: 29 Jul 2026
BACHELOR OF COMMERCE (B. COM.)
Term-End Examination
December, 2024
BCOE-141 : PRINCIPLES OF MARKETING
Time : 3 Hours Maximum Marks : 100
Note: Answer any five questions. All questions
carry equal marks.
Q1.What is Marketing Environment ? Describe the micro and macro environment of marketing.
Q2.How is market targeting different from market segmentation ? Explain the various market targeting strategies with the help of examples.
Q3.Explain the various stages of the product life cycle with examples. Describe the marketing strategies recommended at each stage of the product life cycle.
Q4.Describe the various channels of distribution with the help of examples. Explain the factors that influence the selection of channel.
Q5.Discuss the role and relevance of promotion in marketing with examples. Explain the factors that affect the decision of promotion mix.
Q6.What is rural marketing ? Explain with example. Describe the 4 A’s of rural marketing.
Q7.Explain the concept of digital marketing along with its advantages and limitations. Discuss the main tools of digital marketing.
Q8.Write short notes on any four of the following : 4x5=20
(a) Relationship Marketing
(b) Objectives of Pricing
(c) Direct Marketing
(d) Green Marketing
(e) Experiential Marketing
(f) Advertising