BCOE-141 · December 2023 · English
IGNOU BCOE-141 December 2023 Previous Year Question Paper
Principles Of Marketing
Structured previous year question paper for BCOE-141, December 2023 session.
Max marks: 100 · Questions: 9
Verified: 29 Jul 2026
BACHELOR OF COMMERCE
(B. COM)
Term-End Examination
December, 2023
BCOE-141 : PRINCIPLES OF MARKETING
Time : 3 Hours Maximum Marks : 100
Note: Answer any five questions. All questions
carry equal marks.
Q1.Explain the steps of the consumer decision- making process. Describe the possible factors which can influence consumer behaviour.
Q2.How is market targeting different from market segmentation ? Explain the various market targeting strategies with the help of examples.
Q3.Discuss the classification of products with the help of examples.
Q4.Why is packaging an important decision in product development ? What are the functions of packaging ? Explain the various packaging strategies with examples.
Q5.Discuss the various objectives of pricing.
Q6.Explain two methods of pricing the products.
Q7.Describe the various channels of distribution with the help of appropriate examples. Explain the factors that influence the selection of channel.
Q8.What do you mean by promotion mix ? Explain the components of promotion mix.
Q9.Write short notes on any four of the following : 4x5=20
(a) Marketing mix
(b) Branding
(c) Rural marketing
(d) E-retailing
(e) Social marketing
(f) Positioning
Q10.1. 0.