BCOE-141 · June 2022 · English
IGNOU BCOE-141 June 2022 Previous Year Question Paper
Principles Of Marketing
Structured previous year question paper for BCOE-141, June 2022 session.
Max marks: 100 · Questions: 8
Verified: 29 Jul 2026
BACHELOR OF COMMERCE
(B.Com.)
Term-End Examination
June, 2022
BCOE-141 : PRINCIPLES OF MARKETING
Time : 3 hours Maximum Marks : 100
Note: Answer any five questions. All questions carry
equal marks.
Q1.Describe various bases for segmenting consumer markets with examples.
Q2.Explain various factors which influence consumer behaviour.
Q3.“New product development involves marking out and supervising the search, screening, development and commercialisation.” Comment on the statement with suitable example.
Q4.Describe various objectives of pricing.
Q5.Explain four different geographical pricing strategies used by the marketers.
Q6.Discuss various factors influencing the choice of channel, giving suitable examples.
Q7.Compare various components of promotion mix, stating their respective advantages and disadvantages.
Q8.Write short notes on any four of the following : 4x5=20
(a) Importance of Personal Selling
(b) Sales Promotion
(c) Criticism of Advertising
(d) Publicity
(e) Services Marketing
(f) Rural Marketing