BCOE-141 · December 2025 · English
IGNOU BCOE-141 December 2025 Previous Year Question Paper
Principles Of Marketing
Structured previous year question paper for BCOE-141, December 2025 session.
Max marks: 100 · Questions: 9
Verified: 29 Jul 2026
BACHELOR OF COMMERCE
(B. COM.)
Term-End Examination
December, 2025
BCOE-141 : PRINCIPLES OF MARKETING
Time : 3 Hours Maximum Marks : 100
Note:
(i) Answer any five questions.
(ii) All questions carry equal marks.
Q1.Discuss the relevance of scanning the marketing environment. Explain the various components of the marketing environment with the help of examples.
Q2.Explain various factors which influence consumer behaviour with the help of
Q3.Explain the various stages of the product life cycle with examples. Also, describe the marketing strategies recommended at each stage of the product life cycle.
Q4.Discuss various factors influencing the choice of distribution channels, giving suitable examples.
Q5.Discuss the role and relevance of promotion in marketing with examples. Further, explain the factors that affect the decision of promotion mix in integrated marketing communication.
Q6.Differentiate between goods and services. Explain the key characteristics of service marketing with the help of
Q7.Explain the concept of digital marketing along with its advantages and limitations.
Q8.Discuss the main tools of digital marketing with examples.
Q9.Write short notes on any four of the following : 4x5=20
(a) Direct marketing
(b) Pricing
(c) New Product Development
(d) Green Marketing
(e) Service Marketing
(f) Advertising