MCO-23 · June 2023 · English
IGNOU MCO-23 June 2023 Previous Year Question Paper
STRATEGIC MANAGEMENT
Structured previous year question paper for MCO-23, June 2023 session.
Max marks: 100 · Questions: 8
Verified: 8 Sept 2026
MASTER OF COMMERCE (M. COM.)
Term-End Examination
June, 2023
MCO-23 : STRATEGIC MANAGEMENT
Time : 3 Hours Maximum Marks : 100
Note : Attempt any five questions. All questions
carry equal marks.
Q1.Differentiate between external environment and intern al environment. Explain in detail external environment analysis with recent examples.
Q2.(a) “Strategy im plementation is as good as starting a new b usiness.” Discuss strategy implementation in detail in the above context. 10
(b) Distinguish between Horizontal Integration and Vertical Integration.
Q3.(a) Explain costs and risks involved in strategic alliance with examples. 10
(b) How does a value chain framework for an organization ? Explain with examples.
Q4.(a) What do you mean by stability strategy ? Does this strategy mean that an organization stand still ? Explain. 10
(b) Under what circumstance do organizations pursue stability strategy ? What are the different approaches to stability strategy ?
Q5.(a) Briefly explain the importance of values and ethics in an organization. 10
(b) Discuss the different functions of leadership.
Q6.Discuss the application of portfolio analysis.
Q7.What basic considerations have to be kept in mind while balancing portfolios ? 20 [ 3 ]
Q8.Write short notes on any four of the following : 4×5=20
(a) Corporate Social Responsibility
(b) SWOT Analysis
(c) Pestle Analysis
(d) Diversification
(e) Balanced scorecard MCO-23 13,020