MCO-23 · December 2022 · English
IGNOU MCO-23 December 2022 Previous Year Question Paper
STRATEGIC MANAGEMENT
Structured previous year question paper for MCO-23, December 2022 session.
Max marks: 100 · Questions: 11
Verified: 8 Sept 2026
MASTER OF COMMERCE (MCOM)
Term-End Examination
December, 2022
MCO-023 : STRATEGIC MANAGEMENT
Time : 3 hours Maximum Marks : 100
Note : Attempt any five questions. All questions carry
equal marks.
Q1.What do you mean by strategy ? Discuss the nature and importance of strategy with suitable examples. 2+8+10
Q2.Explain briefly P orter’s Five Forces framework.
Q3.How can it be used for analysing competitive environment of an industry ?
Q4.(a) Explain the concept of differentiation strategy. Illustrate your answer with suitable examples. 10
(b) Discuss the concept of cost leadership in the present context.
Q5.What is competitive strategy ? Discuss various dimensions which need to be considered while formulating a competitive strategy.
Q6.Define Corporate Governance. Why is it important for organizations to follow corporate governance practices ? Describe different models of corporate governance.
Q7.Discuss the strategic control process. Discuss in detail the characteristics of an e ffective control system.
Q8.Write short notes on any four of the following : 45=20
(a) Strategic Change
(b) Functions of Leadership
(c) Corporate Culture
(d) Critical Success Factor (CSF)
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