IGNOU MCO-23 June 2025 Previous Year Question Paper

Q1.(a) What do you mean by strategy ? Explain the different levels of strategy.

(b) What are objectives ? How are they set ? State the characteristics of objectives. 10 [ 2 ]

Q2.What is PESTLE Analysis ? Describe the steps involved in PESTLE analysis. Explain the different factors under PESTLE analysis with respect to global environment. 4+6+10

Q3.(a) What is external factor evaluation matrix ? Explain. 10

(b) Discuss strategic gr oups and scenario planning.

Q4.What do you understand by Differentiation ?

Q5.Discuss its types and also explain the advantages and disadvantages of Differentiation. 4+6+10

Q6.(a) What is competitive strategy ? How is competitive strategy formulated ? 10

(b) What are the different dimension s which need to be considered while formulating a competitive strategy ? 10 [ 3 ]

Q7.Define Corporate Governance. Describe different models of Corporate Governance and also explain the concept of business ethics, citing examples.

Q8.Write short notes on any four of the following : 4×5=20

(a) General Environment and Strategy

(b) Proter's five forces framework

(c) The critical success factor

(d) Corporate culture [ 4 ] MCO–23 okf.kT; esa LukrdksÙkj mikf/k (,e- dkWe-) l=kar ijh{kk twu] 2025 ,e-lh-vks-&23 % lkefjd izca/ku le; % 3 ?k.Vs vf/kdre vad % 100 uksV % fdUgha ik¡p iz'uksa ds mÙkj n hft,A lHkh iz'uksa ds vad leku gSaA 1-

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(v) ckgjh dkjd ewY;kadu eSfVªDl D;k gS \ O;k[;k dhft,A 10

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(v) izfrLi/khZ j.kuhfr D;k gS \ izfrLi/khZ j.kuhfr dSls rS;kj dh tkrh gS\ 10

(c) izfrLi/khZ j.kuhfr rS;kj djrs le; fdu fofHkUu vk;keksa ij fopkj djus dh vko';drk gksrh gS\ 10 [ 6 ] MCO–23 6- fuxeh; 'kklu dks ifjHkkf"kr dhft,A fuxeh; 'kklu ds fofHkUu ekWMyksa dk o.kZu dhft, ,oa mnkg j.k nsrs gq, O;kolkf;d uSfrdrk dh vo/kkj.kk dh O;k[;k dhft,A 7- fuEufyf[kr esa ls fdUgha pkj ij laf{kIr fVIif.k;k¡ fyf[k, % 4×5=20

(v) lkekU; ifjos'k vkSj j.kuhfr

(c) iksVZj ds ik¡p cyksa dh :ijs[kk (l) egRoiw.kZ lQyrk dkjd (lh-,l-,Q-) (n) fuxeh; laLÏfr