MCO-23 · December 2023 · English
IGNOU MCO-23 December 2023 Previous Year Question Paper
STRATEGIC MANAGEMENT
Structured previous year question paper for MCO-23, December 2023 session.
Max marks: 100 · Questions: 7
Verified: 8 Sept 2026
MASTER OF COMMERCE (M. COM.)
Term-End Examination
December, 2023
MCO-023 : STRATEGIC MANAGEMENT
Time : 3 Hours Maximum Marks : 100
Note : Attempt any five questions. Each question
carries equal marks.
Q1.(a) What do you mean by strategy ? Explain features and nature of strategy. 4+6
(b) Differentiate between Strategy vs. Policy and Strategy vs. Tactics.
Q2.(a) “Objectives and goals are measurable forms of target. ” Explain the characteristics and process of setting objectives in the light of this statement. 10
(b) Explain external environment analysis with two recent examples.
Q3.Explain the Porter’s fi ve forces framework. Use it for analyzing competitive environment of any industry of your choice.
Q4.(a) What is SWOT analysis ? How to perform a SWOT analysis in organization ? Also discuss internal factor evaluation matrix. 2+2+6
(b) Discuss the advantages of international expansion. Why do some organizations choose not to expand internationally ?
Q5.What do you understand by corporate culture ? Should the organization have a corporate culture of its own ? Discuss.
Q6.Define Corporate Governance. Describe different model s of Corporate Governance. 5+15 [ 3 ]
Q7.Write short note s on any four of the following : 4×5=20
(a) EPRG framework
(b) Resource Based View
(c) Stability Strategy
(d) Diversification
(e) Operational Control [ 7 ]