MMPM-009 · June 2026 · English
IGNOU MMPM-009 June 2026 Previous Year Question Paper
RETAIL MANAGEMENT
Structured previous year question paper for MMPM-009, June 2026 session.
Max marks: 100 · Questions: 6 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION (MBA)
Term-End Examination
June, 2026
MMPM-009 : RETAIL MANAGEMENT
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note : Answer any three questions from
Section A. Section B is compulsory. All
questions carry equal marks.
Section—A
Q1.(a) Explain the concept of wheel of Retailing. [ 2 ] MMPM–009
(b) Who are the emerging customer s ? Discuss their behaviour in the era of Omni Channel retailing.
Q2.(a) What are the legal issues involved in s tore operation ? Discuss in brief.
(b) What are merchandising conglomerates ? Discuss their types.
Q3.(a) What are the c omponents of Retail Product Mix ? Discuss.
(b) Discuss t he concept and limitations of CoGS (Cost of Goods Sold) in retailing.
Q4.Write short notes on any three of the
(a) Corporate Chain Store-Benefits [ 3 ] MMPM–009
(b) Future Trends in Retailing
(c) Scrambled Merchandising
(d) Modern Elements of Retail Communication Mix.
(e) Key Components of Retail Atmospherics
Section—B
Q5.Suggest various components of visual merchandising in Atmospherics for the
(a) A fashion departmental store
(b) An upcoming Exclusive Brand Outlet (EBO) for mobile brand
Q6.As a retail manager what factors can be considered by you to select a vendor. Justify [ 4 ] MMPM–009 the reason for the same in case of the
(a) Small retailer in the business of footwear
(b) Big retailer in the business of fast food.