MMPM-009 · December 2025 · English
IGNOU MMPM-009 December 2025 Previous Year Question Paper
RETAIL MANAGEMENT
Structured previous year question paper for MMPM-009, December 2025 session.
Max marks: 100 · Questions: 5 · Sections: 2
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION
(MBA)
Term-End Examination
December, 2025
MMPM-009 : RETAIL MANAGEMENT
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note : Answer any three questions from Section
A. Section B is compulsory. All question s
carry equal marks.
Section–A
Q1.(a) Discuss the importance of retailing and its role in Indian economy. How is Urban Retailing different from Rural Retailing ?
(b) Explain Dialectic Process Theory of Retailing with example.
Q2.(a) Discuss the benefits of Independent Retailing and Chain Store Retailing.
(b) What is franchising in retailing ? Explain different forms of franchising with their advantages and limitations.
Q3.(a) What is the importance of locational decision in retailing ? What factors play a significant role in the locational choice of a retail store ?
(b) Discuss visual merchandising and its important components to leverage its benefits. [ 3 ]
Q4.Write short note s on any three of the following :
(a) Atmospherics of a Retail Store
(b) Quantitative measures of retail space performance
(c) Vendor Relationship Management (VRM)
(d) ABC Analysis for Inventory Management in Retail
(e) 5C approach for successful people management in retail setting.
Section–B
Q5.Retail pricing strategy is the process of determining the optimal price for the products or services sold by retailers. This involves understanding the target market, analyzing the competition and consideration of Cost of Goods Sold (CoGS). The difficulty of predicting consumer behaviour and economic conditions of the market also play an important role in determining prices. Therefore, establishing pricing strategies requires a data driven approach that considers the target market, competition, cost structure and pricing objective. Based on the above information suggest pricing strategy that can be used in the following situations :
(a) Launching a new FMCG product through Retail Store in North India.
(b) Online Retailing of Shoes.
(c) To take on the competition in the market.
(d) To increase loyalty of consumers toward the retail store.