MMPM-009 · June 2023 · English
IGNOU MMPM-009 June 2023 Previous Year Question Paper
RETAIL MANAGEMENT
Structured previous year question paper for MMPM-009, June 2023 session.
Max marks: 100 · Questions: 7 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION (MBA)
Term-End Examination
June, 2023
MMPM-009 : RETAIL MANAGEMENT
Time : 3 Hours Maximum Marks : 100
(Weightage : 70%)
Note : Answer any three questions from Section A .
Section B is compulsory. All questions carry
equal marks.
Section—A
Q1.(a) Explain the following terms :
(i) Hypermarket
(ii) Franchising
(iii) Catalogue Retailing
(iv) Private Labels
(b) Discuss t he role, scope and importance of retailing and its contribution to the Indian economy.
Q2.(a) What is strategic planning process ? Explain the four possible planning approaches that retailers can consider.
(b) Explain the different features of a single- store independent ownership structure. Discuss with an example its advantages and limitations.
Q3.(a) Describe the role of the two locational theories and retail market identification in the emerging Indian retail context.
(b) Define Merchandising. Discuss its importance and scope in retail business. Enumerate the factors that retailers should consider while setting merchandising objectives.
Q4.Write short notes on any three of the following :
(a) Emerging Rural Retail Formats
(b) Dialectic Process Theory
(c) Unplanned Markets
(d) Category
(e) Visual Merchandising In India
Section—B
Q5.(i) You have been retained by a leading Digital marketing training and educational firm to represent them in various locations in tier II cities of Southern states in I ndia.
Q6.What criteria you would consider in deciding the right locations for the targeted training centers (make necessary assumptions, if required).
(ii) The small independent mom and pop stores in India, still continues to be favored both, by the marketers and the customers.
Q7.What makes them so ? Justify giving reasons.