MMPM-009 · December 2024 · English
IGNOU MMPM-009 December 2024 Previous Year Question Paper
RETAIL MANAGEMENT
Structured previous year question paper for MMPM-009, December 2024 session.
Max marks: 100 · Questions: 5 · Sections: 3
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION (MBA)
Term-End Examination
December, 2024
MMPM-009 : RETAIL MANAGEMENT
Time : 3 Hours Maximum Marks : 100
(Weightage : 70%)
Note : Answer any three questions from Section A .
Section B is compulsory.
Section—A
Q1.(a) What is retailing ? Explain with a suitable example how a retailer plays the role of an intermediary in the distribution of goods and services to the end customers. 10
(b) Explain the terms traditional retail, modern retail and rural retail. Discuss their features, scope and future growth prospects.
Q2.(a) Discuss your understanding of performance audit in the context of retail business. Explain comm only used performance management frameworks for the same. 10
(b) Why independent retailers are the most common type of retailer found everywhere ? Justify giving reasons.
Q3.(a) Elaborate on the significance of locational decision for an upcoming const ruction of multiplex/single screen cinema hall in your location. 10
(b) How important is sourcing function and inventory management for a retailer ? Discuss the steps involved in sourcing process and highlight the importance of each step. 10 [ 3 ]
Q4.Write short notes on any three of the following : 6+7+7
(a) Retail store as a social entity
(b) Departmental store
(c) Retail pricing objectives
(d) Modern elements of communication mix in the context of retail
(e) Visual merchandising
Section–B
Q5.Chellaram’s furnishings are a leading manufacturer of textile furnishings and is currently supplying its products to large retail outlets in major cities in the country. As retail sector is growing and expanding with every passing day and adding new and emerging format, the company has decided to start a chain of retail outlets throughout the country with an investment to the tune of one thousand crore. Questions :
(a) What kind of retail format(s) would you consider for the company keeping in view the scale of bu siness and the quantum of the investment earmarketed for the proposed marketing channel ? 13
(b) Discuss the traditional as well as the modern elements of retail communication mix that would be relevant for the new line of business. 13
(c) Identify and dis cuss non -store retail formats appropriate for the company.