MMPM-009 · June 2025 · English
IGNOU MMPM-009 June 2025 Previous Year Question Paper
RETAIL MANAGEMENT
Structured previous year question paper for MMPM-009, June 2025 session.
Max marks: 100 · Questions: 6 · Sections: 2
Verified: 11 Sept 2026
MASTER OF BUSINESS
ADMINISTRATION (MBA)
Term-End Examination
June, 2025
MMPM-009 : RETAIL MANAGEMENT
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note : Answer any three questions from Section
A. Section B is compulsory. All question s
carry equal marks.
Section–A
Q1.(a) What are the major challenge s faced by Indian Retail Industry ? Explain rural retailing and the rural ret ail formats you are familiar with.
(b) Give the classification of retailers based on store formats and non -store based retailing.
Q2.(a) Discuss the legal framework of Retail Business in India as a part of Retail Environment.
(b) Discuss different strategies that can be considered by a retail firm at the corporate level, while doing strategi c planning.
Q3.(a) What is the difference between merchandising and cross merchandising ? Discuss the factors affecting merchandising mix decisions.
(b) Discuss retail pricing strategies that are used by organized retailers. Explain with examples.
Q4.Write short note s on any three of the following :
(a) Supermarkets vs. Hypermarkets
(b) Ethical considerations in Retailing
(c) Stages in Retail Life Cycle
(d) Scrambled Merchandising
(e) Types of Retail Store Layouts
Section–B
Q5.CRM (Customer Relationship Management) systems are a critical component of Customer Engagement and Management. They help companies in r etail business to manage all aspects of their customer interactions, from marketing and sales to customer support and retention. CRM systems using latest software techniques help to provide personalized customer experiences and insights into consumer behaviour.
Q6.Discuss the following :
(a) Objectives of CRM
(b) CRM components and their role in CRM implementation.
(c) Benefits of using CRM system s in Retail Organisations