MMPM-003 · June 2025 · English
IGNOU MMPM-003 June 2025 Previous Year Question Paper
PRODUCT AND BRAND MANAGEMENT
Structured previous year question paper for MMPM-003, June 2025 session.
Max marks: 100 · Questions: 6 · Sections: 2
Verified: 11 Sept 2026
MANAGEMENT PROGRAMME
(MP)
Term-End Examination
June, 2025
MMPM-003 : PRODUCT AND BRAND
MANAGEMENT
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note : Answer any three questions from Section
A. Section B is compulsory. All question s
carry equal marks.
[ 2 ] MMPM–003
Section—A
Q1.(a) Explain product levels. Give example of each level.
(b) Give a classification of Consumer and Industrial Goods.
Q2.Explain the diffusion of I nnovation theory given by Roger s. Explain the adopter categories with example.
Q3.What are the Product Line Extension s ?
Q4.Explain the basis for product line extension along with its advantages and disadvantages.
Q5.Write short notes on any three of the following :
(a) Line stretching [ 3 ] MMPM–003
(b) Sources of new product ideas
(c) Corporate branding
(d) Brand positioning
(e) Distribution of the new products
Section—B
Q6.(a) The Indian Ayurvedic brand Patanjali has been able to ca rve a space for itself in the FMCG market. How h as it established its Brand Identit y and its Brand Equity ?
(b) Reliance acquired British toy Major Hamley’s (Kids Sport Goods) in a cash [ 4 ] MMPM–003 deal and paid heavy price. Why did Reliance pay such a high price in 2017, may be because of global brand with high brand equity ? Discuss the different methods that can be used to estimate the brand value.
MMPM-003 solved assignment & study guide
IGNOU MMPM-003 SOLVED ASSIGNMENT 2026-27 IN HINDI (MMPM-003)
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