MMPM-003 · December 2025 · English
IGNOU MMPM-003 December 2025 Previous Year Question Paper
PRODUCT AND BRAND MANAGEMENT
Structured previous year question paper for MMPM-003, December 2025 session.
Max marks: 100 · Questions: 5 · Sections: 3
Verified: 11 Sept 2026
MANAGEMENT PROGRAMME
(MP)
Term-End Examination
December, 2025
MMPM–003 : PRODUCT AND BRAND
MANAGEMENT
Time : 3 Hours Maximum Marks : 100
Weightage : 70%
Note :
(i) Answer any three questions from
Section A. Section B is compulsory.
(ii) All questions carry equal marks.
[ 2 ] MMPM–003
Section—A
Q1.(a) How is a product different from a brand ?
(b) How does the GE Planning Grid differ from the BCG Matrix in Portfolio Analysis ?
Q2.(a) Describe important criteria used to screen new product ideas.
(b) Select any product category (Lets say for oral care) of your choice and develop at least three concepts that you think will be feasible and explain the concept development and testing in their context.
Q3.(a) Discuss the various pr icing strategies that are available for the marketers of any new product. [ 3 ] MMPM–003
(b) What are the various brand decisions a firm has to take as a part of b randing policy ? Explain with examples.
Q4.Write short notes on any three of the following :
(a) Brand Name Selection Process
(b) Developing Brand Equity
(c) Brand Identity
(d) Brand Positioning
(e) Perceived Quality
Section—B
Q5.(a) What is Brand Extension ? Analyse the brand extension strategy of Tata e-car ? What are the steps involved in launching a brand extension ? [ 4 ] MMPM–003
(b) Cell phones are a part of our everyday lives. At what stage of PLC (Product Life Cycle) do you think they are ? What marketers are doing to sustain them in future u sing what product strategy ? Discuss thinking futuristically.
MMPM-003 solved assignment & study guide
IGNOU MMPM-003 SOLVED ASSIGNMENT 2026-27 IN HINDI (MMPM-003)
View MMPM-003 solved assignment →