MMPM-003 · June 2023 · English
IGNOU MMPM-003 June 2023 Previous Year Question Paper
PRODUCT AND BRAND MANAGEMENT
Structured previous year question paper for MMPM-003, June 2023 session.
Max marks: 100 · Questions: 5 · Sections: 3
Verified: 11 Sept 2026
MANAGEMENT PROGRAMME (MP)
Term-End Examination
June, 2023
MMPM–003 : PRODUCT AND BRAND
MANAGEMENT
Time : 3 Hours Maximum Marks : 100
(Weightage : 70%)
Note : Answer any three questions from Section A .
Section B is compulsory. All questions carry
equal marks.
Section—A
Q1.(a) Explain the following terms with an example :
(i) Brand Name
(ii) Idea Generation
(iii) Brand Image
(iv) Brand Valuation
(b) Explain your understanding of product line in an FMCG company of your choice.
Q2.(a) Enumerate and explain the factors that determine the decision to offer new product by the marketer.
(b) What is brand architecture ? Explain the various steps involved in developing brand architecture.
Q3.(a) What is brand equity ? Why does it become essential for marketers to build strong brand equity ? Explain.
(b) Discuss the underlying principle for brands expand to international markets.
Q4.Answer any three from the following :
(a) Factors Driving Customization
(b) Brainstorming
(c) Market Testing
(d) Distributors Brand Policy
(e) Customer Based Brand Equity (CBBE)
Section—B
Q5.(a) What basic consi derations have to be kept in mind while balancing product portfolio ? Explain the methodology of constr ucting BCG matrix.
(b) Outline the significance of brand name. Discuss the steps invo lved in brand name selection process for a smart watch offered by a leading Indian company.
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IGNOU MMPM-003 SOLVED ASSIGNMENT 2026-27 IN HINDI (MMPM-003)
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