IGNOU MMPM-003 December 2024 Previous Year Question Paper

Q1.(a) What is product life cycle ? How does it guide the marketer in making marketing strategy ? [ 2 ] MMPM–003

(b) Discuss the PLC stages, characteristics and strategies used at different stages with examples.

Q2.(a) What are the different steps invol ved in New Product Development p rocess ? Discuss each step and give a n appropriate example.

(b) Why new product launches often f ail ? Discuss.

Q3.(a) What is Brand Extension ? D iscuss the types of brand extens ions. Give examples in support of your answer.

(b) Discuss the six -step process of brand extension.

Q4.Write short notes on any three of the following :

(a) Levers for enhancing brand equity

(b) Developing brand architecture strategy

(c) Standardised approach to global branding—issues and advantages

(d) BCG matrix for product portfolio analysis

(e) Product line extensions and stretching decision

Q5.(a) Ascertain the product lines of any three top detergent companies in India. Suggest their product line and in that which products they should drop and why ?

(b) Pick up the strongest brand in the following categories :

(i) FMCG

(ii) Financial services

(iii) Consumer electronics Based on what you have studied , and your own experience, find out the factors that have contributed to this market position for each brand identified by you.