MMPM-003 · December 2022 · English
IGNOU MMPM-003 December 2022 Previous Year Question Paper
PRODUCT AND BRAND MANAGEMENT
Structured previous year question paper for MMPM-003, December 2022 session.
Max marks: 100 · Questions: 5 · Sections: 2
Verified: 11 Sept 2026
MANAGEMENT PROGRAMME
(MP)
Term-End Examination
December, 2022
MMPM-003 : PRODUCT AND BRAND MANAGEMENT
Time : 3 hours Maximum Marks : 100
Weightage : 70%
Note : Attempt any three questions from Section A. Section
B is compulsory. All questions carry equal marks.
SECTION A
Q1.(a) Explain the following terms with an example :
(i) Core Product
(ii) Brainstorming
(iii) Labelling
(iv) Corporate Branding
(b) Discuss the meaning and scope of Product Management function. Explain how a product can be classified. Illustrate with suitable examples.
Q2.(a) Discuss the various stages that a product or a brand goes through in its life -cycle. Illustrate with a consumer durable of your choice.
(b) What is branding ? Elaborate the major function that a brand offers to its customers.
Q3.(a) Explain the concept of brand equity. Discuss how and why brand equity is created. Substantiate.
(b) Explain the rationale behind branding decisions. On what criteria is a brand positioned to the target market ? Discuss.
Q4.Write short notes on any three of the following :
(a) Classification of Consumer Goods
(b) PIMS Model
(c) Idea Generation
(d) Family Branding
(e) Advantages of Brand Extension
SECTION B
Q5.(a) Discuss the key factors that marketer s should consider in pursuing product line extensions. Explain by taking Maruti passenger car company to explain the said factors.
(b) What are the critical components of brand equity that create value for the firm ?
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