IGNOU MMPM-006 June 2025 Previous Year Question Paper

Q1.(a) What are the application areas of Marketing Research ? Also state the limitations of marketing research. [ 2 ] MMPM–006

(b) Discuss the steps involved in Marketing Research. How does it support decision - making ? Discuss.

Q2.(a) Explain various types of sources for secondary data and their relevance for marketing research.

(b) What principles would you consider to choose the type of design to be used for causal research ? Explain with example.

Q3.(a) What is hypothesis testing in research ? Explain various criteria for accepting or rejecting a research hypothesis.

(b) What is factor a nalysis ? How does it help in interpretation of results ? [ 3 ]

Q4.Write short notes on any three of the following :

(a) Conjoint Analysis

(b) Application of big data in marke ting research

(c) Techniques of online data collection

(d) Role of social media in marketing research

(e) Ethics in research

Q5.You are a manager in research agency who have been given a task to study the effect of social media advertisement of fashion accessories on buying propensity of users, a target population will be teenagers and young adults aged between 15 -25 years in Chandigarh city. However it is difficult to gather data of all the social media users who are target customers. [ 4 ] MMPM–006 Questions :

(a) Suggest the possible probability and non-probability methods you as a researcher could use to select a sample out of the entire population.

(b) What k ind questionnaire you would use ? Design a brief questionnaire for the same.